Client
EDC
Timeframe
2023
Services
Product Design
Services
Soroush Doustvandi, Ali Dehghan, Mohammad Dehghan, Amirhossein Abouei, Sina Dehghan
Project Overview
As a cornerstone of the comprehensive design and strategic consulting engagement at EDC, the XSLIM street lighting system exemplifies the depth of our product transformation journey. Conceived and developed under my leadership as Chief Design Officer and Board Consultant, XSLIM represents the successful fusion of elegant modern aesthetics, advanced functionality, and intelligent engineering. By applying the refined design language and strategic framework established across the broader portfolio, XSLIM delivers superior performance, energy efficiency, and visual harmony with both urban and architectural environments.
Key Features:
Modern and minimalistic design for a timeless appeal.
Energy-efficient modular LED technology.
The wide power range, adaptable to different lighting requirements.
Durable construction for long-lasting performance.
Enhances safety and visibility on urban streets.
Challenge
Our New Streetlight embodies elegance and functionality in a sleek, minimalist design. Crafted to enhance the urban landscape, this luminaire is a beacon of light by night and a stunning addition to the cityscape during the day.
The Streetlight seamlessly integrates into any urban environment with its slim profile and contemporary aesthetics. Its modular LED technology is at the forefront of innovation, ensuring versatility and efficiency.
Its unique ability to provide a wide range of power outputs sets our Streetlight apart while maintaining a singular, unified body. This adaptability allows us to cater to various lighting needs.
Results
This project stands as a powerful demonstration of how holistic design strategy spanning brand identity, product architecture, and portfolio coherence — translates into market-leading solutions. The results have been exceptional: XSLIM has earned significant international recognition, most notably winning at the LIT Lighting Design Awards 2026, along with multiple other prestigious honors. These accolades validate not only the product’s innovative qualities but also the effectiveness of EDC’s evolution into a forward-thinking, design-driven organization capable of competing at the highest global level.