Client
EDC
Timeframe
2020
Services
Product Design, Algorithmic Design
Team
Soroush Doustvandi, Pardees Taherzadeh
Project Overview
Lavrion is a pioneering family of smart home products conceived at the dawn of algorithmic design, developed a full year before generative AI tools became publicly accessible. Named after the historic port of Lavrio in Athens, the collection embodies the fluid elegance and timeless connectivity of a maritime hub—where form, function, and atmosphere flow seamlessly together. The family spans lighting fixtures, premium speakers, and decorative objects, all unified through algorithm-driven design processes that generated organic yet precise geometries. This early adoption of AI allowed the creation of intricate, nature-inspired patterns and adaptive forms that feel both futuristic and deeply familiar.
In close collaboration with the talented industrial designer Mrs. Pardees Taherzadeh, the project translated raw algorithmic outputs into refined, manufacturable pieces. Taherzadeh’s sensitive eye ensured that the digital precision of the AI was balanced with human warmth and tactile appeal. Every product in the Lavrion family—whether a sculptural pendant lamp, a wireless speaker with acoustic optimization, or a decorative centrepiece—shares a distinct visual and emotional language. The algorithm became a silent co-designer, exploring thousands of variations to distill a core aesthetic DNA that could adapt across vastly different product categories and functional requirements.
Challenge
The central challenge of the Lavrion project was to maintain an exceptionally consistent brand DNA while establishing the right balance between points of parity (shared family traits that create instant recognition) and points of differentiation (unique features tailored to each product’s purpose). Through iterative algorithmic refinement and Taherzadeh’s expert curation, the team succeeded in creating a cohesive collection where every object feels unmistakably part of the same lineage. The result is a harmonious ecosystem of lighting, sound, and décor that elevates any interior with quiet intelligence, sculptural beauty, and a forward-looking spirit rooted in one of Greece’s most evocative coastal names.