Award Winning, Full-Scope Consulting
Client
Ghaffari co.
Design
Mohammad Hakiminia
Design Consulting
Soroush Doustvandi
Project Overview
On its 60th anniversary, Ghafari Chemical Industries underwent a significant transformation, including a rebranding process, a revamp of its visual identity and packaging, and the launch of new products, all of which needed to be highlighted at the exhibition.
By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
Challenge
The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
A studio-like space for product testing and new product demonstrations • An area for interviews • A designated spot for photo opportunities and brand engagement
Results
Ghaffari is a Silver A’ Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Ghaffari is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A’ Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Ghaffari is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
This is a Sample of Full-Scope Consulting