Client
Ghaffari co.
Timeframe
2024-2025
Services
Rebranding to Launch
Design Consultant
Soroush Doustvandi
Collab.
wallrusstudio.com
Project Overview
In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand’s legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand’s DNA, meticulously aligning it with the Ghaffari Co.’s core values to establish a resilient foundation.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari’s industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
Packaging
This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
TEAM MEMBERS :
Design Consultant: Soroush Doustvandi, Design Director: Matin Mirzaei, Project Manager: Iman Alemozaffar, Creative Consultant: Kianoosh Atashi, 3D Visualization: Ariya Ghodrati, Graphic Designer: Yeganeh Khorami and Account Manager: Rezvan Khani
Results
The Ghaffari Co (Ghaffari Chemical Industries Corp.) project was a comprehensive rebranding, marketing, and product launch initiative for the Iranian chemical company, established in 1964. It marked their 60th anniversary and involved transforming their visual identity, packaging, exhibition presence, and overall market positioning.